What is absolute profitability?

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Do you agree or disagree with the following statement? Support your conclusion. “The process of deciding which products to drop when a constraint forces trade-offs is referred to as absolute profitability.” 

The statement, “The process of deciding which products to drop when a constraint forces trade-offs is referred to as absolute profitability,” is incorrect.

Absolute profitability measures the impact on the organization’s overall profits of adding or dropping a particular segment, such as a product or customer, without making other changes. Relative profitability is concerned with ranking products, customers, and other business segments to determine which should be emphasized.
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