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79. A_____strategy is based on an
organizations ability to provide a product or service at a lower cost than its
rivals.
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a.
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cost leadership
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b.
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focused
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c.
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cost control
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d.
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functional
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ANS: A
80. A_____strategy
is based on providing customers with something unique that makes the organization’s
product of service distinctive from its competititors
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a.
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differentiation
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b.
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cost control
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c.
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focused
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d.
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integration
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ANS: A
81. The
biggest advantage of the product design is:
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a.
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low overhead costs
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b.
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efficient use of functional resources
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c.
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it allows managers to concentrate their
expertise of their unique product lines
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d.
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encouragement of internal competition
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ANS: C
82. The
possible disadvantages of the product design include all of the following except:
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a.
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high overhead costs
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b.
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inefficient use of functional resources
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c.
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specialization of managers’ expertise
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d.
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encouragement of internal competition
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