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Intensity is an external factor influencing the perceptual process

11. Selective screening depends upon several factors, but the only one that matters is the external environment.

ANS: F

Selective screening depends upon several factors, some of which are in the external environment and some of which are internal to the perceiver.


Creation of Value


12. Selective screening is the process by which people filter out most stimuli so that they can deal with the most important ones.


ANS: T 
 Creation of Value


13. Intensity is an internal factor influencing the perceptual process.


ANS: F

Intensity is an external factor influencing the perceptual process.


 Creation of Value

14. Repetition is an internal factor influencing the perceptual process.


ANS: F

Repetition is an external factor influencing the perceptual process.

Creation of Value

15. Learning and motivation are internal factors influencing perceptual selection.

ANS: T 
Creation of Value
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