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Steps in the perceptual process

1. According to Learning from Experience: Jim Sinegal’s (the cofounder, president, and CEO of Costco Wholesale) management philosophy is
a.
“We’re going to be a company that’s on a first-name basis with everyone”
b.
“We are going to lead in pay and benefits”
c.
“We are going to be very flexible with our employee’s schedules”
d.
“We will not tolerate any slacking off at work”


ANS:  A          

     2.   According to Learning from Experience: Jim Sinegal, the cofounder, president, and CEO of Costco Wholesale, believes that customers shop at Costco for/because
a.
there is plenty of parking
b.
convenience
c.
quality
d.
price


ANS:  C                  

     3.   The process by which people select, organize, ____ and ____ information from the world around them is referred to as perception.
a.
evaluate; synthesize
b.
interpret; respond to
c.
identify; evaluate
d.
process; search for


ANS:  B                  

     4.   The second to last step in the perceptual process is:
a.
observation
b.
interpretation
c.
organization
d.
selection


ANS:    B
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