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What is difference between goals and objectives?

Goals are  desired  results  expressed  in  qualitative  terms.  For  example,  a  typical goal of profit-oriented firms is to maximize shareholder wealth. Goals are also likely to be formulated for other major stakeholders, such as customers, employees, and suppliers.  

In  contrast, objectives are quantitatively expressed  results  that  can be achieved during a pre-established period or by a specified date. Objectives should logically be used to measure progress in achieving goals. For example, one of ABN AMRO’s goals is to become a leading bank in the euro. In pursuit of that goal, the bank established an objective of having all of its systems euro-compatible by January 1, 1999, when the euro was introduced. The objective was achieved at tremendous  cost,  but management  believes  that ABN AMRO’s  new  ability  to  offer  harmonized banking services  throughout Euroland will be worth  the  investment.

An organization’s structure normally evolves from its mission, goals, and managerial personalities. Organizational structure reflects the way in which authority and responsibility for making decisions is distributed in an organization. Authority refers  to  the  right (usually by virtue of position or  rank)  to use  resources  to accomplish a task or achieve an objective. Responsibility is the obligation to accomplish a task or achieve an objective.
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