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An ideal Balanced score card combines financial measures of past performance with measures of the firm’s drivers of future performance. The following perspectives are evaluated:
(i) Customer perspective − Measures of price / delivery / quality / support.
(ii) Internal perspective – Measures of efficiency / sales penetration and new product introduction.
(iii) Innovation and learning perspective − Measures of technology / cost leadership.
(iv) Financial perspective − Sales / Cost of sales / Return on capital employed etc.
